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爱奇艺:会员突破1亿 实现盈利还有多远

2019-07-04 16:32:14 来源:北京青年报   

  YIJIHUIYUANSHIDAIZHENGSHILAILIN。RIQIAN,AIQIYIGONGBUZUIXINHUIYUANGUIMOSHUJU,QIHUIYUANSHULIANGTUPO1YI。

  CIWAI,QITALIANGJIASHIPINWANGZHANYEZAIXIANG“YIJIHUIYUAN”CHONGCI。RANER,HAILIANGHUIYUANBINGMEIYOUDAILAIHAILIANGDESHOURU。SHIPINWANGZHANDEYINGLIMOSHISHISHENME?TAMENJULISHIXIANYINGLIHAIYOUDUOYUAN?

  现象  会员规模不断扩大  却没能实现盈利

  CONG500WANHUIYUANDAO1YIHUIYUAN,AIQIYIYONGLE4NIANSHIJIAN。

烟台配资开户  SHANGYUE,ZAITENGXUNSHIPINNIANDUFABUHUISHANG,TENGXUNSHIPINZONGBIANJIWANGJUANTOULU,QIHUIYUANLIANGJIEJINPOYI。GENGZAOZHIQIAN,YOUKUGONGBUDESHUJUXIANSHI,HUIYUANSHUYITUPO7000WAN。

  DUIYUSHIPINWANGZHANERYAN,FUFEIHUIYUANSHOURUSHIGUANGGAOZHIWAIDEZHONGYAOCAIYUAN。CONGQUNIANSANJIDUQI,AIQIYIHUIYUANSHOURUYIJINGCHAOGUOGUANGGAO,JINNIANYIJIDU,AIQIYIFUWUSHOURUDA34YIYUAN,BIGUANGGAOSHOURUDUOZHUANLE13YIYUAN,CHENGWEIGONGSIDEDIYIDASHOURULAIYUAN。CAIBAOXIANSHI,JINNIANYIJIDU,AIQIYIDEDINGYUEHUIYUANGUIMODADAO9680WAN,98.6%WEIFUFEIHUIYUAN,DINGYUEHUIYUANGUIMOTONGBIZENGZHANG58%,QIHUIYUANFUWUSHOURUZHANBIBUDUANSHANGSHENGQIETONGBIZENGFUDA60%YISHANG。JINGUANRUCI,QIGUISHUGUDONGJINGKUISUNWEI18YIYUAN,XIANGJIAOQUNIANTONGQIDE6.9YIYUANKUISUNKUODA1.6BEI。

  ZONGGUANJUTOU“YOUAITENG”MUQIANJUNZAIKUISUNZHONG,DANGHUIYUANSHOURUJIXUPANSHENG,期货配资 SHIPINWANGZHANNENGBAITUOKUISUNMA?

烟台配资开户  DANGSHOURUDAYUTOURUCHENGBENSHI,GONGSIJIUNENGSHIXIANYINGLI,ZHEISHISHANGYESHEHUIDEBUERFAMEN,RANGWOMENBAMUGUANGTOUXIANGHAIWAI,JIZHEFAXIAN,LIUMEITIJUTOUNAIFEI(Netflix)DESHOURUJIHUWANQUANLAIZIHUIYUAN,QUESHIXIANLEYINGLI。ZHEIJIUJINGSHIZENMEHUISHINI?

  分析  大量投入用于内容  亏损却持续增加

烟台配资开户  YUANLAINAIFEIZAIFAZHANDAOYIDINGJIEDUANHOU,KEYIMANZUDABUFENYUANYOUYONGHUHEXINYONGHUDEGUANKANXUQIU,HOUXUZHIXUJINXINGYIDINGDENEIRONGTOURU,JIUKEYIYIJIAOXIAODECHENGBENLIUZHULAOYONGHUHEXINAXINYONGHU。2017NIAN,NAIFEIZHUBUTIGAOLEHUIYUANFEI,YOUYUYOUDUJIA、YOUZHIDENEIRONG,NAIFEIDEFUFEIHUIYUANBUJIANGFANZENG,CONGERSHIXIANLEYINGLI。

  期货配资 SHIPINWANGZHANZOUDEYESHIZHEITIAOLU。ZAIBENZHOUYICIXIAOGUIMODECAIFANGZHONG,AIQIYIHUIYUANJIHAIWAIYEWUQUNZONGCAIYANGXIANGHUABIAOSHI,HUIYUANYEWUZENGZHANGHEXINQUDONGLILAIZIYUDUOYUANDENEIRONG——CHIXUGONGJIDE、GAOZHILIANGDEDUBONEIRONG——JUTILAISHUOBAOKUOJUJI、DIANYING、ZONGYI、DONGMANDUOGEPINLEI。QIZHONGYOUSHIBIJIAOMINGXIANDESHIDUBOJU。YANGXIANGHUAJIESHAO,QUNIANAIQIYIYIGONGSHANGLEJISHIBUDUBODEAIQIYIZIZHIJU,ZUIRANGDAJIASHUZHIDEKENDINGSHI《YANXIGONGLVE》。

  ZIZHINEIRONGDEBEIHOU,SHIZHENJINBAIYINDETOURU。JUJIESHAO,AIQIYIFANGMIANJINSANNIAN,ZAINEIRONGTOURUSHANGJUNCHAOGUOBAIYIYUAN。JINNIAN,QIXUANBUYAOTOURU200YIYUANZUONEIRONG,YUJISHANGXIANCHAO100BUJUJI,SHANGXINCHAOQIANBUDIANYING、CHAO60BUZONGYI,JIZHONGDUOYULEDUOCHANYENEIRONG。QIANBUJIU,TENGXUNSHIPINFANGMIANYECENGBIAOTAI,DUIYUCHUANGXINNEIRONGDETOURUSHIBUYIYULI,SHENZHIBUXICHENGBENDE。QUNIANNIANDI,YOUKUALIBABADAWENYULUNZHIZONGCAIFANLUYUANZAINEIBUXINSHANGBIAOSHI,“DUIYUNEIRONG,YOUKUDETOURULIDUBUHUISUOJIAN,ZHIHUIJIADA。”SUIRANNEIRONGTOURUDEBUDUANZENGZHANGDAILAIDESHIKUISUNDECHIXUZENGJIA。

  解局  培养用户付费习惯  5G时代是新契机

烟台配资开户  RUHERANGNEIRONGTOURUDECHANCHUCHENGWEI“ZHENGSHU”,“YOUAITENG”MUQIANHAIMEIJIHUA,SIHUYEMEIBIYAO“GUOZAO”JIHUA。ZHEIZHONGDIQILAIZIHECHU?TONGGUOYANGXIANGHUADUIYUAIQIYIHUIYUANZENGZHANGBIANHUADESHULIKEYIKUIJIANYIER:

  DIYI,YIXIANCHENGSHINIANQINGYONGHUDESHENTOULVHENGAO,ER30SUIYISHANG、SANSIXIANCHENGSHIYONGHUDESHENTOULVHAIHENDIDANZENGFUHENKUAI,ZHEISHUOMINGHUIYUANFUWUBEIYUELAIYUEDUODELAOBAIXING(60.520, 0.15, 0.25%)JIESHOU。

烟台配资开户  DIER,YIFUFEIHUIYUANDEFUFEIZHOUQIZAIBUDUANBIANZHANG,CONG3NIANQIANPINGJUN4GEYUEDEFUFEIZHOUQIZENGZHANGDAO8GEYUE。“RUGUOZHEIGEBUFENZENGZHANGDAO12GEYUE,YIWEIZHETAYIZHIZAIFUFEI,XIANZAIHAIYOUZENGZHANGKONGJIAN。”

  DISAN,SHIYONGHUDANJIADETISHENG。“WOMENZAICAIBAOZHONGGONGBULESHUZI,HUIYUANBAOYUEJIAGESHI19.8YUAN,DANSHIJISHANGYOUGEZHONGGEYANGDECUXIAOHUOZHEXINYONGHUYOUHUI,ZONGHEXIALAIZAI12YUANZHI13YUANZHIJIAN,ZHEILIYOU6KUAIQIANDEKONGJIAN。MEITIGAOYIKUAIQIANWOMENYIGEYUEDUOZHUANYIGEYI。”

烟台配资开户  YANGXIANGHUAZHICHU,CHULEJIXUPEIYANGHUIYUANFUFEIXIGUANWAI,JIJIANGDAOLAIDE5GSHIDAIYEHUICHENGWEIYIGEQIJI。AIQIYISHOUXIJISHUGUANJIANJICHUJIAGOUHEZHINENGNEIRONGFENFASHIYEQUNZONGCAILIUWENFENGSHUO,“5GDAOLAIYIHOU,4K、8KHUICHENGWEIZHULIU,WOMENDUIYUVR、AR、HDRDENGFANGMIANYEHUIJIADATOURU,YONGHUTIYANDOUSHIYOUJIANRUSHEYI,YOUSHERUJIANNAN,DENGDAODAJIAXIHUANTIYANZHEIZHONGZUIJIZHIDEGUANSHANGXIAOGUOLE,XIANGHUIYEHUIBUQULE。”

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